Page engagement and page interaction are related terms used in the context of social media, particularly on platforms like Facebook. While they are closely related, they have slightly different meanings
Page Engagement:
Page engagement refers to the overall level of interaction, involvement, and activity that users have with your Facebook page. It includes all types of interactions users have with your page content, such as liking, commenting, sharing, clicking on links, watching videos, and reacting to posts (using emojis). Essentially, any action a user takes in response to your page's content contributes to page engagement. Engagement is a crucial metric for measuring how well your content resonates with your audience and how much they interact with it.
Page Interaction:
Page interaction, on the other hand, specifically refers to the direct actions users take with your Facebook page itself, excluding the actions taken on individual posts or content. This includes actions like users clicking on your page name or profile picture to visit the page, following the page, sending a message to the page, or clicking on the "Call Now" or "Contact Us" button.
Summary:
While page engagement encompasses all interactions with your content, page interaction focuses on direct interactions with your page as a whole. Both metrics are important for understanding how users are engaging with your Facebook presence and how well your page is performing in terms of attracting and retaining an active audience. Monitoring and analyzing both engagement and interaction metrics can help you refine your social media strategy and improve your overall Facebook page performance.
View the article here for instructions on setting up a custom audience for re-targeting