Call to Action (CTA) Button
Call to Action (CTA) buttons are critical elements that guide users toward taking a specific action after engaging with your ad or content. Choosing the right CTA can improve click-through rates, engagement, and conversions.
Available CTA Button Options
Currently, the only available CTA buttons you can choose from are:
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Learn More
Directs potential clients to your listing page, website, or a detailed property overview. Ideal for showcasing more information. -
Download
Useful for offering downloadable brochures, suburb guides, or checklists (e.g. “Download the Buyer’s Guide”). -
Get Quote
Best used when offering services with variable pricing—like property management, renovations, or staging consultations. -
Subscribe
Encourages users to sign up for updates, newsletters, new listings, or market insights. -
Apply Now
Commonly used for rental listings or pre-approval promotions where an application process is involved.
Best Practices for Choosing Your CTA
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Match the CTA to Your Goal: Use Learn More for property awareness, Download for resource sharing, and Get Quote for service inquiries.
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Keep It Simple: Use one clear CTA per campaign to avoid confusing your audience.
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Be Consistent: Make sure the landing page or next step aligns with what the button promises.
Important Notes
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At this time, custom CTA buttons are not supported.
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We recommend selecting the CTA that most closely matches the intended user action to maximize performance.