Campaign Objectives: Overview

A reach objective selected for a campaign is about maximizing the number of people who see your ads. It focuses on getting your campaign in front of as many users as possible within your defined audience.

 

The goal is to increase brand awareness and ensure a broad exposure for your content on Facebook, so for a property that is "Just Listed" - we would recommend using this objective.

 

When selecting video views as a campaign objective, the length of the video can vary based on your content and goals. However, it's generally recommended to keep the video concise and engaging, around 15-60 seconds, as shorter videos tend to perform better.

 

Facebook's algorithm determines audience behaviour by tracking how users engage with the video. It takes into account metrics such as views, likes, comments, shares, and watch time. Based on this data, the algorithm identifies patterns and user preferences to optimise the delivery of your video to the most receptive audience. It aims to show your video to people who are more likely to watch and engage with it, increasing the chances of achieving your campaign objective.

 

The engagement campaign objective aims to generate user interactions and involvement with your content. It focuses on encouraging actions such as likes, comments, and shares on your Facebook posts or ads. The goal is to increase the overall engagement and interaction with your brand, which can lead to improved reach, visibility, and brand awareness.

 

The website visits campaign objective is about driving traffic to your website. It focuses on getting people to click on your ads and visit your website. The goal is to increase the number of visitors to your site, allowing them to learn more about your brand or find out more information.

 

When you use Website Visits as a campaign objective, I recommend adding this "Properti Snippet" plugin to your website. This snippet installs the Meta/Facebook Pixel and GoogleAds conversion tags to your website. This will improve website visit campaign performance if the destination is your own website.

Properti Snippet - Resource for installation steps.

 

The message campaign objective is focused on encouraging users to start conversations with your business through Facebook Messenger. It aims to drive direct messaging interactions with your audience. The goal is to facilitate personalized communication, answer questions, provide assistance, and ultimately build stronger relationships with customers or potential leads through private messaging on the platform.

 

The lead generation (leadgen) objective is designed to help businesses collect valuable information from potential customers. It focuses on generating leads by prompting users to provide their contact details or other relevant information through a form directly within the Facebook platform. The goal is to capture leads' information, such as email addresses or phone numbers, which can be used for follow-up and nurturing potential customers.

 

How to Setup Leadgen Campaigns - Resource

 

The conversions objective is all about driving specific actions from your audience that align with your business goals. It aims to encourage users to take a desired action. By optimising your ads for conversions, Facebook's algorithm targets users who are more likely to complete the desired action. The goal is to increase the number of valuable actions taken by users, ultimately driving meaningful results and success for your business.