A separate generic interest/location-based audience ad set is an advertising strategy where you create an ad set targeting a broad audience base in conjunction with a custom audience.
Purpose and Benefits:
- Broad Reach: This approach helps in reaching a wide audience that may not have been identified through more specific targeting criteria.
- Exploratory Marketing: It allows you to explore new potential customer segments and gather data on their responses to the ads.
- Geographic Focus: Targeting based on location can be useful for businesses with region-specific offers or those looking to build brand awareness in particular areas.
How to Use:
By doing this, you can complement your more targeted ad sets, ensuring a balanced strategy that both hones in on specific groups and casts a wider net to attract new potential customers.
How to Implement:
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Create Your Campaign:
- Start by setting up a new campaign in Properti.
- Define your campaign objective.
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Set Up Your Audiences
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Ad Set 1: Custom Audience
- Audience: Use your custom audience by selecting it from the dropdown menu.
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Ad Set 2: Generic Interest Geo-targeted Audience
- Audience: Define a broad audience based on general interests related to your business.
- Geo-targeting: Specify the locations you want to target, such as certain cities, regions, or countries where you want to build brand awareness.
- Ad Content: Use ad content (Creative and Copy) that appeals to the broader audience
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Benefits:
- Diverse Reach: Combining a custom audience and a separate generic interest audiences ensures you’re reaching both warm leads and potential new customers.
- Tailored Messaging: You can create personalised ad experiences for your custom audience while crafting broader, more exploratory messages for your generic interest audience.
💡 Using this dual approach within the same campaign allows you to leverage the strengths of both audience types, maximising your reach and enhancing your overall advertising strategy.