Duplicate Facebook Posts from Automations

What’s happening?

Here’s the most common cause:

• Properti successfully publishes your post to Facebook
• Facebook incorrectly returns an error response, even though the post has already been published
• The system interprets this as a failed post
• It automatically retries the post to ensure nothing is missed
• This can sometimes result in duplicate posts appearing on your page

Why this happens

This is caused by inconsistent responses from Facebook’s system. In rare cases, Facebook reports a failure even when the post has already been successfully published.

What we’ve done to fix it

We’ve improved how Properti handles these responses by:

• Identifying this specific Facebook error behaviour
• Preventing unnecessary retry attempts when the post has already been successfully published
• Reducing the likelihood of duplicate posts occurring

What you should do

If you notice duplicate posts:

• Check if the automation was only triggered once (it usually is)
• You can safely remove the duplicate post directly on Facebook if needed
• If it continues to happen frequently, please contact support so we can investigate

Summary

This issue is caused by Facebook incorrectly reporting a failed post, which can lead to retries and duplicate posts. We’ve implemented improvements to reduce the chance of this happening again.