Workspace: Dynamic Creative for Campaigns

Dynamic creative technology enables you to create or upload multiple image/video formats to use within a single campaign.

This feature optimises automatic placement for campaigns using each creative asset.

Eg. Story assets will only be shown on story ad placements, landscape shown on desktop feed.

The current creative formats available in Properti for Dynamic Creative are listed below:

Square Example - (1:1) 1080x1080

Vertical Example - (9:16) 1080x1920

Landscape Example - (16:9) 1920x1080

Rules:

• Currently limited to three dimensions (square, story, landscape)
• Can be either image only, or video only
• When building images for listings in Properti, you must have the appropriate dimension templates available to use
• Dynamic creative can be used in conjunction with other creatives that have been uploaded/generated in Properti (ticking the dynamic creative, along with the other relevant creatives for the campaign within the campaign setup)
• 1 Image/Video is going to display in the preview dropdown within the campaign setup. When selecting different placement to preview, the appropriate creative is going to display. You won't get a multi preview of all three formats within the one preview
• If you tick a listing for Dynamic Creative, then select manual upload - the image or video set will have linked to the ticked listing.

How To:

In this video below, I provide a quick overview of the dynamic creative feature in Properti. I explain how to access the feature, either by using custom templates or manually uploading different dimension creatives. I demonstrate how to create a dynamic creative by selecting the appropriate format and adding a call to action button if desired. I also show how to preview the formats and make changes to the copy and title. Finally, I explain how to use the dynamic creative within the campaign set up, including selecting relevant placements and defining audience criteria.

Watch the video to learn how to create dynamic creatives and optimise your campaigns!