Purpose and Benefits:
Broad Reach: This approach helps in reaching a wide audience that may not have been identified through more specific targeting criteria.
Exploratory Marketing: It allows you to explore new potential customer segments and gather data on their responses to the ads.
Geographic Focus: Targeting based on location can be useful for businesses with region-specific offers or those looking to build brand awareness in particular areas.
How to Use:
When creating a campaign and you are selecting a custom built audience to use within the campaign, you will see the above image with unticked boxes. If you want to include separate generic interest/location based audience ad set, tick the box.
By doing this, you can complement your more targeted ad sets, ensuring a balanced strategy that both hones in on specific groups and casts a wider net to attract new potential customers.
How to Implement:
Create Your Campaign:
Start by setting up a new campaign in Properti.
Define your campaign objective.
Set Up Your Audiences
Ad Set 1: Custom Audience
Audience: Use your custom audience by selecting it from the dropdown menu.
Ad Set 2: Generic Interest Geo-targeted Audience
Audience: Define a broad audience based on general interests related to your business.
Geo-targeting: Specify the locations you want to target, such as certain cities, regions, or countries where you want to build brand awareness.
Ad Content: Use ad content (Creative and Copy) that appeals to the broader audience
Benefits:
Diverse Reach: Combining a custom audience and a separate generic interest audiences ensures you’re reaching both warm leads and potential new customers.
Tailored Messaging: You can create personalised ad experiences for your custom audience while crafting broader, more exploratory messages for your generic interest audience.
💡 Using this dual approach within the same campaign allows you to leverage the strengths of both audience types, maximising your reach and enhancing your overall advertising strategy.