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Call to Action (CTA) Button

Call to Action (CTA) buttons are critical elements that guide users toward taking a specific action after engaging with your ad or content. Choosing the right CTA can improve click-through rates, engagement, and conversions.

Written by Cameron Vaea

Available CTA Button Options

Currently, the only available CTA buttons you can choose from are:

  • Learn More
    ​Directs potential clients to your listing page, website, or a detailed property overview. Ideal for showcasing more information.

  • Download
    ​Useful for offering downloadable brochures, suburb guides, or checklists (e.g. “Download the Buyer’s Guide”).

  • Get Quote
    ​Best used when offering services with variable pricing—like property management, renovations, or staging consultations.

  • Subscribe
    ​Encourages users to sign up for updates, newsletters, new listings, or market insights.

  • Apply Now
    ​Commonly used for rental listings or pre-approval promotions where an application process is involved.

Best Practices for Choosing Your CTA

  • Match the CTA to Your Goal: Use Learn More for property awareness, Download for resource sharing, and Get Quote for service inquiries.

  • Keep It Simple: Use one clear CTA per campaign to avoid confusing your audience.

  • Be Consistent: Make sure the landing page or next step aligns with what the button promises.

Important Notes

  • At this time, custom CTA buttons are not supported.

  • We recommend selecting the CTA that most closely matches the intended user action to maximize performance.

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