Post Message Guidelines: Stories vs. Feed Posts
Instagram & Facebook Story Posts:
Story messages (post message copy) are not shown on either platform
Any inspection time or call-to-action must be included within the template design
Instagram & Facebook Feed Posts:
Feed post messages do appear on both platforms
You can tailor the post message content for each platform using simple logic
Conditional Message Formatting (Platform-Specific)
You can use Properti’s platform tags to customise feed post messaging based on where it's being posted:
To show a link in Facebook, but hide it on Instagram:
{% if platform != "instagram" %}
View property: {{shortLink}}
{% endif %}
To show “Visit link in bio” on Instagram, but hide it from Facebook:
{% if platform == "instagram" %}
Visit link in bio for more information.
{% endif %}
This is especially helpful if you use a tool like Linktree, Linkin.bio, or Milkshake for directing Instagram users to a landing page with inspection details.
To show multiple inspection times (Sat & Sun for example) for a single listing but hide if no inspection times are found:
{{streetAddress}}, {{suburb}}
{{headline}}
{%- if listing.inspection_times and listing.inspection_times != empty %}
{% echo "Open for Inspection" | unicode: "bold sans" -%}
{% assign processed_dates = "" %}
{%- for inspection in listing.inspection_times -%}
{%- assign day = inspection.start_time | date: "%-d" -%}
{%- assign month = inspection.start_time | date: "%B" -%}
{%- assign suffix = "th" -%}
{%- if day == "1" or day == "21" or day == "31" -%}
{%- assign suffix = "st" -%}
{%- elsif day == "2" or day == "22" -%}
{%- assign suffix = "nd" -%}
{%- elsif day == "3" or day == "23" -%}
{%- assign suffix = "rd" -%}
{%- endif -%}
{%- assign date_key = inspection.start_time | date: "%A" | append: " " | append: day | append: suffix | append: " " | append: month -%}
{%- unless processed_dates contains date_key -%}
{%- if processed_dates != "" -%}{%- endif %}
{{ date_key -}}
{%- assign processed_dates = processed_dates | append: "|" | append: date_key -%}
{% endunless %}
{{ inspection.start_time | date: "%-I:%M %P" }} - {{ inspection.end_time | date: "%-I:%M %P" }}
{% endfor %}
{% endif %}
{% if platform != "instagram" -%}View property: {{shortLink}} {% endif %}