How It Works
Trigger Points
The automation checks the property’s status from your CRM/portal feed.
There are only two available triggers related to the end of a campaign:
Under Contract/Offer
Sold
Timing
The “Sold” trigger is based on the contract signed date, not settlement.
This aligns with realestate.com.au (REA) and other major portals, which mark a property as sold when the contract is signed.
Publishing
Once triggered, the automation publishes to the connected social media channels according to the template you’ve selected.
The property is posted only once per trigger (e.g. once for “Sold”), not repeatedly.
Creative & Template Options
Properti offers standard “Sold” templates that automatically pull in property details.
You can now choose templates that include agent details (name, photo, and contact information) at the bottom of the creative.
To update your automation to use a different template:
Go to Automations in your Properti workspace.
Select your “Sold” automation.
Click Edit Creative and choose from the available templates.
Save changes to apply the new design.
Best Practices
Be consistent – if a property is marked as sold on REA (and your website), it should also be marked as sold on socials.
Check your templates – make sure the correct template (with or without agent details) is selected so your posts match your brand style.
Review after posting – posts can be edited or removed on the social platform if adjustments are needed.
Troubleshooting Tips
If your “Sold” post didn’t publish, check:
The property was marked as Sold in your CRM/portal.
The automation is active in Properti.
A valid template is selected.
Your social accounts are connected in Properti.
If posts are appearing “too early” (before settlement), remember this is based on the contract signed date. To delay, adjust when you update the property status in your CRM.