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Agent Grader: How your score works

The six dimensions, the tiers, suburb ranking and AI Search Visibility.

Written by Cameron Vaea

Your overall Agent Grader score is built across six dimensions. Each dimension is weighted according to how much it contributes to your digital visibility.

Dimension

Weight

What it measures

Posting Consistency

25%

How often you've posted in the last 30 days

Audience Engagement

20%

Real interaction on your posts. Comments count for more than likes

Reputation & Reviews

18%

Your reviews across realestate.com.au, Google and Facebook

Video Presence

15%

How much of your content is video or Reels

Creative Quality

12%

How well your content resonates with your audience

Reach & Amplification

10%

How far your posts travel, including whether you run ads

Your score tiers

Your overall score places you into one of four tiers:

  • Platinum: 80–100

  • Gold: 60–79

  • Silver: 45–59

  • Bronze: 0–44

You're scored on the data available

The Agent Grader is designed to score you based on the information it can access.

If data isn't available for a particular dimension, you won't be penalised. That dimension is excluded from your calculation, and the available dimensions carry more weight instead.

If you don't have any reviews yet, you'll receive a neutral baseline rather than being penalised.

Your suburb ranking

Your suburb ranking compares your overall score with other graded agents in your suburb.

For example, if you're #3 of 12, two agents have scored higher than you and nine have scored lower.

Rankings are shown once there are enough graded agents in your suburb to make the comparison meaningful.

AI Search Visibility

Alongside your main Agent Grader score, you'll also see an AI Search Visibility score.

As more sellers use AI assistants to find and recommend real estate agents, your online presence can influence whether you're mentioned. This score looks at factors such as your reviews, social presence and posting consistency, with reviews being the strongest factor.

How often your score updates

Your profile refreshes automatically every few days as new data becomes available.

You can also trigger a new scan at any time from your claimed profile.

For a detailed breakdown of how each dimension is calculated, visit properti.ai/grader/how-it-works.

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