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Break down your campaign results by audience and placement

See your campaign results by age, gender, region, device and placement, switch between table and chart, and export to CSV.

Written by Product

Your campaign page now shows how results split across audiences, places and devices.

Find it

  1. Go to Campaigns and open a campaign.

  2. Choose the Meta Breakdown or Google Breakdown tab. You'll only see the tabs for channels your campaign runs on.

Campaign tabs with Meta Breakdown selected

Choose what to see

  • Breakdown. Meta: age, gender, age and gender, region, country, impression device, platform, platform and device, placement. Google: region, device, network.

  • Level. Look at the whole campaign, or drill into ad sets (Meta), ad groups (Google) or individual ads.

  • Display. Switch between Table and Chart.

  • Metrics. Meta: spend, impressions, clicks, CTR, CPC, conversions, leads, link clicks, post engagement and video plays. Google: spend, impressions, clicks, CTR, CPC, conversions, interactions and video views. Some columns only show when the campaign has that data.

Breakdown options with Age selected

Impressions by age shown as a chart

Export to CSV

In Table view, use the export button above the table and choose Download CSV. You'll get the breakdown as a CSV file, ready to share with a vendor or drop into a report.

The export button with Download CSV

Good to know

  • Breakdowns are available for campaigns that were still running on or after 10 September 2026. Campaigns that ended before then won't show breakdown data. If a campaign started before 10 September, its breakdown only covers the days from then on.

  • Google provides fewer breakdown types than Meta, so the Google tab has fewer options.

  • Google doesn't report region for individual ads. To see region on the Google tab, choose the Campaign or Ad groups level.

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