What is a Lookalike Audience?

Lookalike audiences help businesses reach new people similar to their existing engaged audience, improving targeting and boosting engagement and conversions.

What is a Lookalike Audience?

A lookalike audience is a group of people who haven’t interacted with your page but have similar traits to those who have. These audiences are created using data from:

• Existing customers

• Followers

• Users who have engaged with your content

Using lookalike audiences helps expand your reach to potential new customers who are more likely to be interested in your brand.

💡 Why It’s Useful:

• Identifies high-quality leads without requiring manual targeting.

• Helps businesses grow brand awareness and customer base efficiently.

What is a Lookalike Reach Audience?

A lookalike reach audience expands beyond highly similar users to include a broader but still relevant audience. This approach balances precision targeting with greater visibility.

📌 Key Benefit:

• Ideal for scaling ad campaigns while maintaining audience quality.

• Increases reach while keeping targeting relevant.

By leveraging lookalike audiences, businesses can attract new customers with minimal guesswork and maximise the effectiveness of their ad campaigns.