How to advertise videos and target effectively?

Video campaigns are a great way to get eyeballs and build an audience

Finding the creative you want to advertise. 

You can search or browse all your creatives available in the Creative tab within Properti. Once we have found the correct creative, for the example below the "Monthly Agent Update Video". If you have any campaign templates setup you can quickly use the "Boost Campaign" button (highlighted in image below). If you don't have any campaign templates, skip to the "Manually Creating the Video Campaign" section. 

 

Using the Campaign Template

Click the "Boost Campaign" button (the bullhorn icon) on the creative. This will open a a model shown below. From there you can select your campaign template, and press the "Publish Campaign" button to immediately publish the campaign and set it live. If you select the "Edit Campaign" option you will be taken to the Create Campaign pages with all the options pre-filled out using the creative and campaign template.

Manually Creating the Video Campaign

Start off by going to the Campaigns page in Properti. From here you will want to hit the big "Create Campaign" button in the top right. 

From this page you will go through each step to build your campaign. See below for choosing your campaign settings.

 

 

Choosing your Campaign Settings

For a more detailed guide on objectives, audiences and budget see our guide.

Objective

We recommend using the Video Views objective

Video campaigns are great for building audiences and getting eyeballs; but are not the best for converting leads and generating messages. With that in mind the "Video Views" objective is the best to use for video creatives.

Audience

Most likely you will want to target a radius around your listing's address or office location. In city and suburban areas you can use smaller radius (e.g. 10 to 20km areas); for rural areas you will need larger target areas. You will know your local area better than us.

Creative

Once on the creative selection page you can search for the creative you want. For the "Monthly Agent Update" below, searching just "Monthly" was enough to show the results.

You will see a preview of your Ad on the right hand side of the page.