How to Create a Facebook Business Page, Instagram Business Account & Connect Them to Your Meta Business Portfolio

1. Create a Facebook Business Page

To create your Facebook Business Page, follow these steps:

Step 1: Log in to Facebook

You’ll need to use your personal Facebook profile (this does not make your profile public).
Official guide:
🔗 https://www.facebook.com/business/help/104002523024878

Step 2: Create Your Page

1. Go to Pages in the left-hand menu

2. Select Create New Page

3. Enter:

   • Page Name

   • Category (e.g., “Real Estate Agency”)

   • Bio

Step 3: Add Your Branding

1. Upload a profile picture (logo or headshot)

2. Upload a cover image

3. Add contact details, location, opening hours, and website

Step 4: Add an Action Button

You can choose from:

• Call Now

• Message

• Contact Us

• Learn More

Step 5: Assign Page Admins

Settings → Page Roles
Official guide:
🔗 https://www.facebook.com/business/help/187316341316631

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2. Create an Instagram Business Account

To use Instagram professionally (for scheduling, insights, and integrations), you need a Business Account.

Step 1: Download and Log In

Download the Instagram app and sign in or create an account.

Step 2: Convert to a Professional Account

1. Go to Profile

2. Tap Settings (≡)

3. Select Account

4. Tap Switch to Professional Account → choose Business

Official guide:
🔗 https://help.instagram.com/502981923235522

Step 3: Complete Your Business Profile

Add:

• Business name

• Category

• Bio

• Website link

• Contact options

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3. Connect Facebook & Instagram Together

Connecting the two allows cross-posting, messaging sync, ad management, and access inside Meta Business Suite.

Step 1: Go to Facebook Page Settings

1. Open your Facebook Page

2. Left menu → Settings

3. Select Linked Accounts or Instagram

Step 2: Log Into Instagram

A pop-up will appear prompting you to enter your Instagram login.

Step 3: Confirm all permissions

Allow access for:

• Messaging

• Cross-posting

• Ads & content management

Official guide:
🔗 https://www.facebook.com/business/help/898752960195806

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4. Connect Your Accounts to Meta Business Portfolio (Business Manager)

This creates a secure “portfolio” where Pages, Instagram accounts, Pixels and Ad Accounts live.
This is required if you want to run ads, use Canva Studio, or connect to tools like Properti.

Step 1: Access Meta Business Suite / Portfolio

Open:
🔗 https://business.facebook.com

If you do not already have a business portfolio, you will be prompted to create one.

Official guide:
🔗 https://www.facebook.com/business/help/1710077379203657

Step 2: Add Your Facebook Page

1. Business Settings

2. Accounts → Pages

3. Click Add → “Add a Page”

4. Select your Page or paste the URL

Step 3: Add Your Instagram Account

1. Business Settings

2. Accounts → Instagram Accounts

3. Click Add

4. Log in with your Instagram business account

Official guide:
🔗 https://www.facebook.com/business/help/898752960195806?id=1762744017034984

Step 4: Assign People

Give access levels:

• Admin

• Editor

• Advertiser

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5 Optional: Verify Everything Is Connected

Inside Meta Business Suite, you should now see:

• Facebook Page

• Instagram Business Account 

To check:
Meta Business Suite Home → All Tools → Business Settings → Accounts

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6. Troubleshooting

Instagram not connecting?

• Make sure it is a Business account, not a Creator account

• Confirm you are the primary Facebook Page admin

• Log out of all Meta accounts and reconnect

Can't add Page to Business Manager?

You must be the Page Owner (not just an admin).
Check Page Settings → Page Roles