Leadgen vs Appraisal Page campaign

Which campaign type should you run?

For a more detailed guide on choosing the best objective for you campaign see our guide.

Leadgen

Leadgen campaigns provide Facebook users a quick and easy way to signal interest in your services. They work best with some sort of offer and larger campaigns. You will want to avoid running Leadgen campaigns if you budget is under $500

Appraisal Page on Your Website

If you have a well optimised website and are happy with the quality of leads your website generates this will be a good option. 


Properti Appraisal Page

If you are unhappy with your own website, you can always use Properti's prebuilt appraisal pages. The workspace appraisal page can be found under the leads section within Properti. You can view each individual appraisal pages for agents from the CRM Mappings section.