Properti Snippet

What is the Properti Snippet and how does it work?

This snippet (piece of code) installs the Meta/Facebook Pixel and GoogleAds conversion tags on your website.

This will improve website visit campaign performance if the landing page is your own website.

The Properti Snippet code can be found in the Apps Tab


 

Installation Steps for WordPress:

  1. Log in to your WordPress admin panel
  2. In the sidebar, go to "Appearance" and select "Editor"
  3. On the right-hand side, you'll find a list of theme files. Look for and click on "Theme Header (header.php)"
  4. Scroll through the code until you locate the <head> section, positioned between <head> and </head>
  5. Visit Properti Snippet and copy the snippet code provided
  6. Paste the snippet just before the closing </head> tag:
  7. Replace 'YOUR_WORKSPACE_ID' in the code with your actual workspace ID. The workspace ID should be provided to you and follow the format of a UUID (Universally Unique Identifier). For instance: '1d5f7e19-b16d-439d-87e6-d81a01ef9f36'
  8. Finally, click the "Update File" button at the bottom of the editor to save the changes
  9. To confirm you've connected your Snippet Code please ensure GREEN light has appeared in apps.

This can enhance campaign performance for both Google Ads and Meta, and enables the creation of retargeting audiences (Meta only).