Meta may incorrectly flag and reject ads due to system errors or misconfigurations, preventing them from running or spending as expected.
Occasionally, Meta (formerly Facebook) may incorrectly flag and reject ads, preventing them from running or spending as expected. This can occur due to a variety of reasons, such as system errors, misconfigurations, or conflicts with other campaigns in the same account. If your ad is rejected or doesn’t start spending within a reasonable timeframe, it’s important to identify and address the issue promptly.
Common Causes:
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Incorrectly Configured Ad Settings: Sometimes, certain settings or toggles within the ad setup may be inadvertently turned off, preventing the ad from being processed correctly.
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Previous Ad Rejection Impacting New Ads: If a previous ad in the same campaign was rejected or flagged by Meta, it may cause confusion and delay the approval or launch of subsequent ads in the same group.
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Meta System Errors: On rare occasions, Meta’s automated review system may incorrectly flag an ad, resulting in a rejection or failure to launch.
Investigation & Findings:
When an ad fails to run or spend as expected, it’s important to investigate the cause. We have observed that, in some cases, the issue stems from a toggle within the ad settings that needs to be re-enabled for the ad to function properly. Additionally, if there is a rejection of a previous ad in the same campaign, this can sometimes cause Meta’s system to misinterpret the status of the new ad.
Steps to Resolve the Issue:
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Check Ad Settings: Ensure that all necessary settings are properly configured. If you suspect a toggle is turned off, check the settings in your campaign by clicking into it and re-enable the appropriate options.
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Monitor Campaigns: Keep an eye on your campaigns. If you notice that your ad isn't spending or isn't approved within a reasonable amount of time, review the ad’s status in Meta Ads Manager for any flags or issues.
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Contact Support: If the issue persists and your ad is still not running, contact support for further assistance. We can help identify any discrepancies and resolve them with Meta if necessary.
Preventative Measures for Future Campaigns:
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Ensure All Ad Settings Are Correct: Double-check all toggles, configurations, and creative options before submitting your ad. Certain settings may inadvertently be disabled, affecting the ad’s ability to launch.
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Monitor Campaign Spending: If your campaign is approved but does not start spending, investigate immediately. Ads should begin spending within a reasonable period after being approved.
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Review Previous Ad Rejections: If any prior ads in the same campaign or account have been rejected, it’s helpful to review them for possible errors that may carry over and affect other ads.
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Report Issues Promptly: If you suspect a Meta error or system issue, don’t hesitate to report the problem. Timely reporting helps us address the issue faster and avoid prolonged delays.
Additional Tips:
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Check for Ad Restrictions: Sometimes, ad content may inadvertently trigger Meta’s automated content review systems, causing delays or rejections. Ensure your ad content adheres to Meta’s Advertising Policies.
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Ad Approval Times: Be aware that Meta's ad review process can take anywhere from a few minutes to 24 hours. Delays beyond that may indicate an issue with the ad setup or a system error.
FAQs:
Q: Why was my ad rejected or delayed?
A: There are various reasons why an ad might be rejected or delayed, including misconfigured settings, previous ad rejections, or Meta system errors. Always check your ad settings to ensure everything is in order and that no toggle is inadvertently turned off.
Q: How can I tell if my ad is being flagged again?
A: If your ad is approved but doesn't begin spending, or if it gets stuck in a pending review status, there may be a flag or issue preventing it from running. Review the ad in your Meta Ads Manager for any alerts or flags.
Q: What should I do if my ad is not spending?
A: First, ensure that all settings are correctly configured and that there are no flags or issues in the ad’s status. If everything seems fine and your ad still isn’t running, reach out to support for further assistance.
Still Need Help?
If you have any further questions or need additional assistance, don’t hesitate to contact our support team. We're here to help ensure your campaigns run smoothly and effectively.