What is an Ad Set?

What is an Ad Set?

An ad set is a group of ads that share the same targeting, budget, and schedule. It helps you:

• Organise campaigns by grouping ads with similar objectives.
• Test different audience segments to find the best-performing one.
• Optimise your strategy using data-driven insights.
• Identify the most effective audience for your campaign.

How to Create an Ad Set for a Campaign

In the Campaign Creation wizard, you can select multiple creatives, such as a video and a still image, within the same campaign.

If using a custom audience, you can also create separate ad sets for location/geo-targeting.

💡 Insight: Running multiple ad sets allows you to test different targeting strategies, including:

• Audiences – Custom audiences to compare engagement.
• Locations – Geo-targeting different areas.
• Creative – Using multiple media formats in one campaign.

Structuring campaigns with ad sets helps compare performance, optimise targeting, and allocate your budget more effectively for better results.