Why is my campaign not spending the whole budget?

If your campaign has finished and not spent the entire budget, or your campaign is still active and has a lot of the budget left, there are a few items below to consider:

1. Over provisioning of the daily budget by a little will help. For example if you have a $250 total budget to run for 10 days; try setting the daily budget to $26 or $27.

2. Extend the duration if campaign is underspending; you can change the end date under the "Actions" -> "Update Budget" from the campaign details page.

3. If the campaign has finished and there is a remaining balance, you can go into the campaign and in the "Actions" in the top right hand corner, there's the option to archive. By archiving the campaign, the balance is automatically applied to your workspace as a credit. This credit can be used as a payment/part-payment for a new campaign.

To learn more about Ad Credits and how to use them, please visit this article here.