The dashboard in Properti provides a snapshot of workspace performance.
In the Properti Dashboard, you have the convenience of viewing a quick overview of your platform activity. You can easily adjust the data periods using the filter tool located within the Dashboard. Simply look for the dropdown menus highlighted in Orange.
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Live Ad Campaigns: This refers to how many active campaigns that are currently running.
Ad Campaign Impressions: These refer to your paid campaigns and are captured from over the last 30 days.
Published Ad Campaigns: This refers to how many campaigns were published over the last 30 days.
Unscheduled Draft Posts: These are organic posts that have not been posted to social media pages. You could have an unscheduled draft post if you have set up an automation within Properti for a "Just Listed" post that you have opted to "keep as draft". The automation picks up a new listing and generates the creative/post message text in line with the automation setup but rather than posting direct, it's held as a draft that requires manual posting.
Post Impressions: These refer to your organic posts and are captured from over the last 30 days.
Published Posts: This refers to how many organic posts were published over the last 30 days.
Summary: A visual graph to see collated data relating to Spend/Impressions or Spend/Clicks (see the dropdown next to "Summary" to filter).
Your Categories: This refers to how you have categorised your paid campaigns and reflect same on your invoices/billing reports
Categories Defined
Agency: Campaign category selected by user if the agency is paying for the campaign
Agent: Campaign category selected by user if the agent is paying for the campaign
VPA (Vendor Paid Advertising): Campaign category selected by user if the vendor/seller is paying for the campaign
Uncategorised: Campaign category if no category has been selected by user
👉 It is recommended to categorise campaign types so these reflect accordingly on invoices/billing reports and makes for easier trust accounting reconciliation
Platform: This refers to the spend across both Meta and Google Ads
Organic Posts: This refers to organic posts that have been published both the current week and previous week to see how your activity compares
Benchmark CPM: This refers to your positioning on the spend per thousand impressions, or cost per mille. The lower your CPM is, the more cost effective your campaign is.
Benchmark Budget: This refers to your positioning on campaign budgets (collectively and not individual).
👉 Benchmark data is subjective. There are different elements to a campaign that make for a successful one. If you would like more information on campaign success strategies, please email support@properti.ai