Workspace: Creating Campaigns

How to Create Campaigns in Properti

Before creating a campaign, make sure you’ve already generated or uploaded the creative you’d like to use.
👉 See: Workspace: Creative – How do I manually upload creatives?

Steps to Create a Campaign

1. Start a New Campaign

   • Go to Ad Campaigns and click Create Campaign.

   • Select the listing the campaign is for, or leave blank if it’s not tied to a specific listing.

   • Enter a Campaign Name.

2. Set Campaign Details

   • Content Category – choose the relevant option.

   • Spend Category – choose the relevant option.

   • Purchase Order Number – only required if you are using Campaign Track.

   • Invoicing Method – leave blank to use the default payment method, or select a specific method if an agent is paying for the campaign.

   • Facebook Page – select the page to run the campaign from.

   Click Next.

3. Choose Objective

   • Select the campaign objective that best matches your goal.
     👉 See: What are campaign objectives?

   Click Next.

4. Define Audience

   • Select audience(s) and set location targeting.
     👉 See: What is the best audience and budget to use for my campaign?

   • Include/exclude age groups.

   • Include/exclude interests and behaviours.

   Click Next.

5. Select Creative

   • Choose the creative you uploaded or generated.

   • Review and edit post text or landing page links by clicking inside the text box next to the creative.

   Click Next.

6. Set Budget & Duration

   • Enter the campaign start/end dates.

   • Enter the budget.
     💡 Tip: Slightly over-provision your daily budget (by a few dollars) to help ensure the campaign spends the full amount.

   Click Next.

7. Review & Launch

   • Review all campaign settings.

   • Click Confirm to launch the campaign.

Saving a Draft Campaign

If you’re not ready to launch yet, you can save your progress using the top-right options:

• Save Campaign

• Save and Close

• Save and Discard