How to Create Campaigns in Properti
Before creating a campaign, make sure you’ve already generated or uploaded the creative you’d like to use.
👉 See: Workspace: Creative – How do I manually upload creatives?
Steps to Create a Campaign
Start a New Campaign
Go to Ad Campaigns and click Create Campaign.
Select the listing the campaign is for, or leave blank if it’s not tied to a specific listing.
Enter a Campaign Name.
Set Campaign Details
Content Category – choose the relevant option.
Spend Category – choose the relevant option.
Purchase Order Number – only required if you are using Campaign Track.
Invoicing Method – leave blank to use the default payment method, or select a specific method if an agent is paying for the campaign.
Facebook Page – select the page to run the campaign from.
Click Next.
Choose Objective
Select the campaign objective that best matches your goal.
👉 See: What are campaign objectives?
Click Next.
Define Audience
Select audience(s) and set location targeting.
👉 See: What is the best audience and budget to use for my campaign?Include/exclude age groups.
Include/exclude interests and behaviours.
Click Next.
Select Creative
Choose the creative you uploaded or generated.
Review and edit post text or landing page links by clicking inside the text box next to the creative.
Click Next.
Set Budget & Duration
Enter the campaign start/end dates.
Enter the budget.
💡 Tip: Slightly over-provision your daily budget (by a few dollars) to help ensure the campaign spends the full amount.
Click Next.
Review & Launch
Review all campaign settings.
Click Confirm to launch the campaign.
Saving a Draft Campaign
If you’re not ready to launch yet, you can save your progress using the top-right options:
Save Campaign
Save and Close
Save and Discard